User intent refers to the goal or purpose behind a person’s search query. It’s what the user actually wants to find, learn, do, or buy when they type something into a search bar. Common types of intent include informational (looking for answers), navigational (trying to find a specific page), transactional (ready to take action, like signing up or buying), and investigational (comparing options before a decision).
In the context of SearchRovr, understanding user intent is key to delivering relevant, AI-powered responses. Our system helps site owners analyze and respond to the deeper purpose behind queries – so users get answers that match what they meant, not just what they typed.