A search query is the word or phrase a user types into a search bar to find specific information. It reflects what the user is trying to discover or solve – whether it’s a question, topic, product, or piece of content.
In the context of SearchRovr, analyzing search queries helps you understand your visitors’ intent and behavior. By studying what people are searching for, you can improve your content strategy, identify missing resources, and fine-tune your AI-powered on-site search experience.