Zero Results Rate refers to the percentage of searches that return no results at all. It’s a key metric for evaluating how well your on-site search engine is performing. A high zero results rate often signals that users aren’t finding what they’re looking for – either because the content doesn’t exist, it’s not indexed properly, or the search engine can’t interpret the query.
For example, if a user searches “installation guide” and your site has that content but labels it as “setup instructions,” a keyword-based engine might return zero results. A semantic AI-powered tool like SearchRovr can better understand the intent and reduce these dead ends.
Monitoring and reducing your Zero Results Rate is crucial for user satisfaction, engagement, and conversions. In SearchRovr, this metric helps you identify content gaps, refine indexing strategies, and improve the overall relevance of your AI-powered search.